Happy people do not usually consume

Degrowth is a current political, economic and social thought which proposes regular and controlled reduction of economic output, with the aim of establishing a new equilibrium relationship between man and nature, and between humans themselves.

Born in the second half of the twentieth century, is presented at the beginning of XXI as a candidate to succeed Capitalism. He argues that we are playing with the resistance of the planet and must learn to live happily with less consumer goods, at a more natural, and believes necessary to achieve the combination of three types of actions: the personal —more responsibility, reducing consumption, reuse things, less use of the car, etc—, the collective or local —consumption of local products, support sustainable mobility, urban speculation rejection, etc— and policy or global —control of advertising, choosing local and ethical banks, job sharing with reduced working hours, protection of the most vulnerable sectors, etc—.

The economist Serge Latouche, one of its greatest advocates, says that ‘happy people do not usually consumes’. Another, Paul Ariès, political scientist and writer, argues in this video the need to build a society that respects the planet and aimed at the welfare the vast majority of its members.