18/05/2012

Happy people do not usually consume

Degrowth is a current political, economic and social thought which proposes regular and controlled reduction of economic output, with the aim of establishing a new equilibrium relationship between man and nature, and between humans themselves.

Born in the second half of the twentieth century, is presented at the beginning of XXI as a candidate to succeed Capitalism. He argues that we are playing with the resistance of the planet and must learn to live happily with less consumer goods, at a more natural, and believes necessary to achieve the combination of three types of actions: the personal —more responsibility, reducing consumption, reuse things, less use of the car, etc—, the collective or local —consumption of local products, support sustainable mobility, urban speculation rejection, etc— and policy or global —control of advertising, choosing local and ethical banks, job sharing with reduced working hours, protection of the most vulnerable sectors, etc—.

The economist Serge Latouche, one of its greatest advocates, says that ‘happy people do not usually consumes’. Another, Paul Ariès, political scientist and writer, argues in this video the need to build a society that respects the planet and aimed at the welfare the vast majority of its members.

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array(4) { [0]=> object(WP_Post)#1753 (24) { ["ID"]=> int(2715) ["post_author"]=> string(4) "2049" ["post_date"]=> string(19) "2012-06-25 00:04:56" ["post_date_gmt"]=> string(19) "2012-06-24 22:04:56" ["post_content"]=> string(2119) "La Felicidad Nacional Bruta (FNB) o Felicidad Interior Bruta (FIB) es un indicador que mide la calidad de vida de las personas en términos más holísticos y psicológicos que el tradicional Producto Interior Bruto (PIB). El término fue propuesto en 1972 por Jigme Singye Wangchuck, rey de Bután, como respuesta a las constantes críticas sobre la mala marcha de la economía del país. Las medidas derivadas de este concepto se aplican en la vida cotidiana de los butaneses teniendo en cuenta las peculiaridades de su cultura, basada principalmente en el budismo. Mientras los modelos convencionales observan el crecimiento económico como objetivo principal, el concepto de FNB se basa en la premisa de que el verdadero desarrollo de la sociedad humana se encuentra en la complementación y refuerzo mutuo de los desarrollos material y espiritual. Sus cuatro pilares son la promoción del desarrollo socioeconómico sostenible e igualitario, la preservación y promoción de valores culturales, la conservación del Medio Ambiente y el establecimiento de un buen gobierno.Gross National Happiness (GNH) or Gross Domestic Happiness (GDH) its an indicator that measures people's life quality in more holistic and psychological terms than the Gross Domestic Product (GDP). The term was proposed in 1972 by Jigme Singye Wangchuck, King of Buthan, as an answer to the constant criticism to the bad economy of the country. The measures resulting from this concept are applied in everyday life of the Bhutanese taking into account the peculiarities of their culture, based mainly in Buddhism. While conventional models observed economic growth as its main objective, the concept of GNH is based on the premise that true development of human society is in the complementarity and mutual reinforcement of material and spiritual developments. Its four pillars are: the promotion of sustainable and equitable socio-economic development, preservation and promotion of cultural values, conservation of the environment and the establishment of good governance." ["post_title"]=> string(116) "El índice de Felicidad Nacional BrutaThe assessment of Gross National Happiness" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(42) "the-assessment-of-gross-national-happiness" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2020-03-03 03:16:53" ["post_modified_gmt"]=> string(19) "2020-03-03 02:16:53" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(29) "http://whatonline.org/?p=2715" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [1]=> object(WP_Post)#1752 (24) { ["ID"]=> int(2259) ["post_author"]=> string(4) "2049" ["post_date"]=> string(19) "2012-06-11 00:03:13" ["post_date_gmt"]=> string(19) "2012-06-10 22:03:13" ["post_content"]=> string(1621) "'El individualismo como norma de conducta se va a tener que corregir'. Empresario, político y doctor en ingeniería industrial por la Universidad Politécnica de Catalunya, ha sido alcalde de Mataró, ministro de Industria y Energía, miembro del comité organizador de los Juegos Olímpicos de Barcelona y director general de la Corporación Catalana de Radio y Televisión. Su actual labor está muy vinculada a la política de telecomunicaciones, investigación y ciencia de la Unión Europea: es consejero asesor de la comisión europea de telecomunicaciones informáticas, presidente del Information Society Forum de Bruselas, del European Institute for Media de Düsseldorf y del comité de expertos que evaluó la política científica y tecnológica europea por encargo del parlamento europeo.'Individualism as a standard of behavior will need to be corrected'. Businessman, politician and PhD in industrial engineering from the Polytechnic University of Catalonia, he has been Mayor of Mataro, Minister of Industry and Energy, member of the organizing committee of the Olympic Games in Barcelona and CEO of the Catalan Corporation of Radio and Television. His current work is closely related to telecommunications policy, research and science of the European Union: he is board advisor to the European Commission of computer telecommunications, president of the Information Society Forum in Brussels, the European Institute for Media in Düsseldorf and committee experts who evaluated the European scientific and technological policy on behalf of the European Parliament. " ["post_title"]=> string(108) "WHAT ABOUT: El futuro por Joan MajóWHAT ABOUT: The future by Joan Majó" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(34) "what-about-the-future-by-joan-majo" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2021-05-05 18:00:13" ["post_modified_gmt"]=> string(19) "2021-05-05 16:00:13" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(29) "http://whatonline.org/?p=2259" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [2]=> object(WP_Post)#1755 (24) { ["ID"]=> int(5033) ["post_author"]=> string(3) "420" ["post_date"]=> string(19) "2013-07-22 00:01:44" ["post_date_gmt"]=> string(19) "2013-07-21 22:01:44" ["post_content"]=> string(7858) "Se denomina 'obsolescencia programada' a la determinación del fin de la vida útil de un producto, de tal forma que, tras un período de tiempo concreto decidido por el fabricante, ese producto se vuelve obsoleto, inútil, inservible. Lo que se persigue con esta práctica es el lucro económico: en algún momento el producto fallará, y obligará —aunque esto es siempre relativo— al consumidor a comprar otro. Y así, sucesivamente. Este sistema de producción genera una ingente cantidad de residuos, lo que provoca un problema medioambiental, debido, en gran parte, a la falta de una gestión adecuada de esos desechos. Cualquier producto es susceptible de quedarse obsoleto prematura, programada y planificadamente: desde un móvil hasta la ropa que 'se pasa de moda'. Aunque todo comenzó con una bombilla.
Esta bombilla californiana lleva encendida desde el año 1901 —Imagen Unknown Author
Antes de que los fabricantes adoptaran la obsolescencia como norma, allá por la década de 1920, se fabricó una bombilla en junio de 1901... que sigue funcionando hoy en día, más de cien años después. Se encuentra en una estación de bomberos de Livermore, California, en Estados Unidos. El artilugio despierta mucha curiosidad, por inusual, hasta el punto de que han instalado una webcam para seguir los años de vida de esta 'anomalía'. ¡Y no es la única! Hay más bombillas centenarias funcionando, aunque no tan longevas. Esta bombilla eterna inspiró al español Benito Muros, presidente de OEP Electrics, para crear una bombilla LED que no se gasta nunca. Muros, además, ha emprendido una encrucijada contra la finitud de los productos de la economía actual. Creó el Movimiento SOP —Sin Obsolescencia Programada— como 'una nueva manera de pensar, de hacer las cosas. De crear un nuevo sistema en que los productos estén diseñados y hechos para durar para siempre y que no nos obligue a gastar innecesariamente, y ser más respetuosos con nuestro planeta', según relata el propio Muros en una entrevista en La Vanguardia en 2012. Como es fácil imaginar, la bombilla de Benito Muros tiene dificultades para entrar en el mercado. Según cuenta en la misma entrevista, 'las distribuidoras nos dicen que viven de las que se funden, y los grandes almacenes nos proponen duplicar su precio, a lo que nos hemos negado. Hemos tenido ofertas millonarias para no sacarla al mercado y amenazas de muerte, que están en manos de la policía'. La idea es sencilla: si los productos no tienen fecha de caducidad, no se generarán residuos. Las voces que apoyan la obsolescencia argumentan que su desaparición colapsaría el sistema, ya que miles de personas perderían su puesto de trabajo. Lo cierto es que en el planeta ya somos más de 7000 millones de personas. La cantidad media de basura que generamos cada uno de nosotros es de más de 1 kilo al día, según la oficina de estadística Eurostat. Es decir, en un día producimos más de 7000 millones de kilos de basura. Muchos de estos residuos no son biodegradables, y otros muchos son, además, contaminantes. La situación se revela insostenible. El documental 'Comprar, tirar, comprar', de Cosima Dannoritzer, analiza el tema en profundidad, y ofrece una singular solución: arreglar en lugar de comprar. Una reflexión interesante.It is called 'planned obsolescence' to the determination of the end of life of a product, so that, after a certain period of time determined by the manufacturer, the product becomes obsolete, useless. The aim of this practice is the economic profit: at some point the product will fail, and force —although this is always relative— the consumer to buy another. And so on. This production system generates a huge amount of waste, causing an environmental problem, due in large part to the lack of proper management of these wastes. Any product is susceptible to planned obsolescence: from a mobile to the clothes 'gets old'. Although it all began with a light bulb.
This Californian light bulb is on since 1901 —Imagen Unknown Author
Before manufacturers adopted obsolescence as a rule, in the 1920s, a light bulb was made in June 1901 ... which is still operating today, over 100 years later. It is located in a fire station in Livermore, California, in the United States. It's so unusual that they have installed a webcam to see how this 'anomaly' still works. And it's not the only one! There are more centenarians bulbs working, although not as long-lived. This eternal bulb inspired spanish Benito Muros, president of OEP Electrics, to create a LED bulb that is never spent. Muros also began a fight against this practice of the current economy. He created No Planned Obsolescence movement as 'a new way of thinking and doing things and creating a new system in which products are designed and made to last forever and they do not make us spend unnecessarily, and be more respectful of our planet', as related by himself in an interview in La Vanguardia Journal in 2012. As you can imagine, this new bulb has difficulty entering the market. In the same interview, Muros told that 'the distributors tell us that it's their way of living, and department stores offer us increase the price, to which we have refused. We have been offered a lot of money to not remove the market and death threats, which are in the hands of the police'. The idea is simple: if the product does not have an expiration date, do not generate waste. The voices that support the obsolescence argue that their disappearance would collapse the system, as thousands of people will lose their job. The truth is that we are more than 7 billion people living on this planet. The average amount of garbage we generate each of us is more than 1 kilo per day, according to the statistical office Eurostat. That is, in one day we produce more than 7 billion kilos of garbage. Many of these wastes are not biodegradable, and many are also contaminants. The situation is unsustainable. The documentary 'Buy, throw away, buy', by Cosima Dannoritzer, discusses the issue in depth, and provides a unique solution: fix instead of buying. An interesting reflection." 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Fotografías, mensajes, referencias, comentarios, vídeos y canciones, estratégicamente seleccionados, responden a un deseo general de mostrarnos y ser aceptados como nos gustaría ser. Sin quererlo, se ha generado un gap entre quiénes somos, con nuestras flaquezas y alegrías, y cómo nos mostramos al mundo en diferido. En la entretela de estas dos bandas separadas por la técnica digital se hacina mucha soledad, de esa que es triste. Estamos conectados con cientos de personas y tal vez más solitarios que nunca. De esto trata 'The innovation of loneliness' —La innovación de la soledad—, una pieza de animación de Shimi Cohen basada en un libro de Sherry Turkle titulado 'Alone together' —Juntos a solas—.The current social networks allow us to mold a personal identity with which we relate to the world. Photos, messages, references, comments, videos and songs, strategically selected, reflect a general desire to show us and be accepted as we would like to be. Unwittingly, it has been created a gap between who we are, with our foibles and joys, and how we show deferred to the world. In the interlining of these two bands separated by digital technology there are much loneliness, that kind of loneliness which is sad. We are connected with hundreds of people and perhaps more lonely than ever. All this is dealt in 'The innovation of loneliness', a piece of animation made by Shimi Cohen, based on a book by Sherry Turkle titled 'Alone together'." 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