16/06/2019

On dynamics of History

The History, its changes and evolution of societies is marked by a tension between conservation and change, according S. Aguilar. The evolution of a being or a society is the change that happens in one concrete state to a different and new concrete state. The change is the result of the tension between the forces that want to preserve what exists and the forces that want to change what exists.

Typically, conservation forces are represented by the power, by dominators, the establishment, by the standard, and the few that concentrate. Also, the forces of change usually come represented and represent the majority, the demos —those who work with their hands, the people—, those who want the power structure that favors them, those who do not conform, those who want more, or what is really here. Scientifically, the above is not correct or orthodox, because really these two inertias that make up this dynamic between conservation and change, no have face or identity, are two social processes.

Let’s stop here. Sometimes, after a moment of change and social advancement or increased rights for most, this state of conquest, becomes the primordial state, the being of things,the reality of the world at that particular time. The last period has been like that, what has been called ‘the golden age of capitalism’ (E. Hobsbawm), where after the comprehensive Welfare State, endowed with rights and greater welfare for the vast majority —leaving aside criticism that can be made to the welfare state itself—, and even in a few moments and usually very brief history there have been social justice for the majority, the forces of change have been at that time which typically represent the conservation, in an attempt to return to what it was, but even conservative forces of change.

The last episode of this kind began in the 70s, where from different processes, the forces of change were at this conservative moment, wanting to go back, depriving the working class, the majority, which had conquered the ancient forces of change. the visible faces of this process were as you know, Thatcher in Britain and Reagan in the United States. That change process started there —also with its own History— and today we continue in this particular inertia within the History.

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Margaret Thatcher and Ronald Reagan, a relationship that changed History — Image AP

Before that, we lived in a world of big thinkers alive today (A. Domènech and others) have defined as a post-fascist world where after the horror of European fascism —sadly lasted more in Spain— and two large wars and before the crack of 29, was the inertia for change and this time in favor of the majority. Declaration of Human Rights (1948) was created, after the Welfare state, with a logic of rights and greater well-being and freedom for all, where there was a controlled capitalism, regulated, more unionism, organization and class consciousness. The market was regulated and the notion of human brotherhood and community were an increasingly questionable value, by the power and by the people. A time when economic policy for example U.S. in the 50s, with Eisenhower —not wanting in any case idealize political policy mentioned—, the highest incomes of $400,000 had a tax rate of 91%, yes, yes redistribution of 91% of the federation of states, incredible today, there was a time, the world at least economically, it worked well. Interestingly, data like this surprise us today, and only happened 60 years ago and it seems to be a world that never existed. But back came the forces of change, this time to dispossess us, to privatize, to accumulate and capitalism ‘gold’ was becoming fierce, cannibalistic capitalism.

Today we live within that inertia. The tension never ceases, but clearly, now, the balance is in the hands of pulling the dynamics of History that most do not move forward and be slaves to capital and private and this time on a global level, breaking all the borders, the whole capitalist world or not is engulfed by this ‘runaway train’ —Hobsbawm again— that is contemporary Capitalism.

One could also say that the dynamics of history is a class struggle, said hated and loved Marx, but to put it in a less ‘controversy’ way, a struggle between oligarchy —power of the few and those who hold power and property and not depends on anyone else to live, or rather the work of many— and democracy —rule by many, all of which work with their hands—. The moments of triumph of democracy, the will of the people and benefiting the people, have been few and brief compared to the oligarchy that has dominated. Today we live in oligarchy degenerate to a true plutocracy —Ancient Greek, ploutos ‘wealth’ and kratos ‘government’— the power has the power itself, in an inertia of accumulation by dispossession (D. Harvey), financial power controls, politics obeys and society suffers.

The dynamics of History is a constant class struggle, according to Karl Marx — Image Unknown Author

But there is a crucial difference between the other times and now. Today individuals from what are called advanced societies and those that are not, we are, or we can be and despite the redundancy, very advanced level of ideas, we have a lot of knowledge, and we are aware or ought to have of all this —come of what has been called the knowledge society—, or at least have a past to which we can turn to remember and learn. We have taken something that had been ours, it was not discussed, it was agreed and signed the Declaration of Human Rights, which is the best or not (not go to rating) is what we have for the moment, and starting with the first article and the more encompassing ‘all persons have the right to be born free and equal’, even in societies where there are no cultural resistance to understand it as true, and every last one of them, not assume and are vilified by this dirty, obese and corrupt system of power.

The tension is served, the process of open exchange, the result depends on who pull more and stronger rope that tightens the dynamic between conservation and change, but we can’t forget, we are more and in the end out our existence that is at stake. Have recourse to history, it offers a lot to learn.

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array(4) { [0]=> object(WP_Post)#1646 (24) { ["ID"]=> int(3684) ["post_author"]=> string(4) "2049" ["post_date"]=> string(19) "2012-12-31 00:01:13" ["post_date_gmt"]=> string(19) "2012-12-30 23:01:13" ["post_content"]=> string(2045) "A partir de la evolución de las nuevas tecnologías y del pensamiento contemporáneo, el futuro se presenta plagado de retos muy diversos. En el ámbito laboral, por ejemplo, es un futuro en el que deben convivir sistemas abiertos como Linux con egos y patentes en feroz competencia. En este capítulo del programa 'Soy cámara' del CCCB Centro de Cultura Contemporánea de Barcelona, titulado 'Pensar el futuro', se analizan las posibles causas y consecuencias de este panorama, como la pérdida del espíritu artesanal o fenómenos tan dramáticos como la serie de suicidios de la multinacional France Télécom, donde 30 empleados se quitaron la vida en menos de dos años. 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Empezó a ejercer el periodismo a los 17 años y desde entonces ha viajado por todo el mundo, colaborando con diversas publicaciones y programas de radio de ámbito nacional. Su experiencia como reportera, realizando textos y fotos de carácter social, se centró fundamentalmente en Latinoamérica. Lleva diez años trabajando para La Vanguardia, donde impulsó el proyecto de 'La contra', las entrevistas que aparecen en la contraportada de dicho diario desde enero de 1998 y por las que ha recibido varios premios. Ha publicado tres cuentos —'La mujer cañón', 'La mirona' y 'Patitas de mosca'— y dos libros —'Biografía de una estrella' y 'El don de arder'—.'The knowledge and the awareness of what we are are going to change our way of being in the world'. She began as a journalist when she was 17 years old and since then she has travelled around the world, collaborating with several publications and nationwide radio programmes. Her experience as a reporter, producing texts and photos with a social accent, was primarily focus on Latin America. She has been working for ten years at La Vanguardia, where she launched 'La Contra', the interviews that appear on the back page of such newspaper since January 1998 and for which she has received many awards. She has published three stories —'La mujer cañon', 'La mirona' and 'Patitas de mosca'— and two books —'Biography of a Star' and 'The Gift to Burn'—." 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Licenciado en administración y dirección de empresas y MBA por ESADE, donde además ha sido profesor de 'Vieja creatividad para la nueva economía', actualmente imparte conferencias y cursos de Branded Content en el máster en comunicación y publicidad de la Escuela Superior de Diseño Elisava, adscrita a la Universitat Pompeu Fabra. En su amplia trayectoria dentro del mundo de la publicidad y la comunicación, trabajó como redactor y director creativo en algunas de las agencias más reconocidas de España, como Bassat Ogilvy & Mather, Saatchi & Saatchi, Euro RSCG o SCPF. Desde 2006 ha sido un rostro habitual en televisión, alcanzando gran popularidad gracias a 'Operación triunfo' en Telecinco. En radio ha sido tertuliano de Luis del Olmo en 'Protagonistas' y colaborador semanal de Julia Otero en Onda Cero, y en prensa columnista del diario ADN. Su primer libro, 'El pensamiento negativo', entró en la lista de los 10 libros de no ficción más vendidos en 2008 y llegó a las 15 ediciones; el segundo, 'El sentimiento negativo' (2009) va por la quinta, igual que su primera novela, 'Que la muerte te acompañe' (2011). Es socio fundador y director creativo ejecutivo de la agencia Aftershare.tv y de 60dB, productora de televisión asociada al Grupo Mediaset.'In the future the emotion will be the medium, and hopefully that will bring a more human world'. Bachelor of Business Administration and Management and MBA from ESADE, where he has been professor of 'Old creativity to the new economy', currently gives lectures and courses in the master Branded Content in communication and advertising Elisava School of Design, attached to the Universitat Pompeu Fabra. In his long career in the world of advertising and communications, worked as a copywriter and creative director at some of the most recognized agencies in Spain, as Bassat Ogilvy & Mather, Saatchi & Saatchi, Euro RSCG or SCPF. Since 2006 he has been a regular face on television, reaching great popularity thanks to 'Operation Triumph' in Telecinco. In radio was commentator with Luis del Olmo in 'Protagonistas' and Julia Otero weekly contributor on Onda Cero, and newspaper columnist for ADN. His first book, 'The negative thinking', went into the top 10 nonfiction best sellers in 2008 and reached the 15 editions. The second book, 'Negative sentiment' (2009) is on the fifth, as his first novel, 'Let death be with you' (2011). Founding partner and executive creative director of the agency Aftershare.tv and of 60dB, television producer associated with Mediaset Group." 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Licenciado en filología hispánica, empezó a trabajar en publicidad en Vinizius, pequeño estudio que fundó junto a su hermano. Después pasó por varias agencias como Vizeversa, Contrapunto, Casadevall Pedreño SPR y Delvico Bates, antes de fundar *S,C,P,F… en 1996 junto a Luis Cuesta, Ignasi Puig y Félix Fernández de Castro. A lo largo de su carrera ha trabajado en campañas que han ganado premios en los principales festivales nacionales e internacionales y además ha sido jurado en un gran número de ellos, como el de Cannes, el británico D&AD, el Club de Creativos o el de San Sebastián. Algunos de los reconocimientos individuales que ha recibido son 'Mejor creativo del siglo' (revista Anuncios, 2000), único español incluido en la lista '100 Top Creative Minds' (Shots Magazine, 2007), 'Mejor creativo de la década' (revista El Publicista, 2009), miembro del Salón de la Fama de Iberoamérica (Festival Iberoamericano de Publicidad, 2009) y el Premio Nacional de Comunicación, en la categoría de Publicidad (Generalitat de Catalunya, 2009). Es además miembro de los boards de dos prestigiosas escuelas internacionales de publicidad (Miami Ad School en Hamburgo y Berlin School of Creative Leadership) y fue presidente de la junta directiva del Club de Creativos durante sus dos primeros años de existencia. En mayo de 2009 la editorial Espasa publicó su primer y hasta el momento único libro: 'Desde el otro lado del escaparate', una selección de sus reflexiones a propósito del oficio.'A time of such continuous changes hinders any hypotheses about the future'. Bachelor in Hispanic studies, he started his career in advertising at Vinizius, a small agency he founded along with his brother. Then he worked at several agencies such as Vizeversa, Contrapunto, Casadevall Pedreño SPR and Delvico Bates before founding *S,C,P,F… in 1996 together with Luis Cuesta, Ignasi Puig and Félix Fernández de Castro. Throughout his career he’s worked in campaigns awarded at the main national and international festivals, being also jury in many of them such as Cannes, the British D&AD, the Club de Creativos or San Sebastian. Some of the individual awards he’s received are: 'Best creative of the century' (Anuncios Magazine, 2000); the only Spanish included in the '100 Top Creative Minds' list (Shots Magazine, 2007); 'Best creative of the decade' (El Publicista Magazine, 2009); member of the Salón de la Fama de Iberoamérica (Latin American Advertising Festival, 2009) and the National Award of Communication in the advertising category (Generalitat of Catalonia, 2009). He’s also a board member in two prestigious international schools of advertising (Miami Ad School in Hamburg and Berlin School of Creative Leadership) and was president of the board of directors at the Club de Creativos during the first two years of its existence. In May 2009, Editorial Espasa published his first and so far only book: 'From the other side of the window', a selection of his reflections on the trade." 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