Gross National Happiness (GNH) or Gross Domestic Happiness (GDH) its an indicator that measures people’s life quality in more holistic and psychological terms than the Gross Domestic Product (GDP).
The term was proposed in 1972 by Jigme Singye Wangchuck, King of Buthan, as an answer to the constant criticism to the bad economy of the country. The measures resulting from this concept are applied in everyday life of the Bhutanese taking into account the peculiarities of their culture, based mainly in Buddhism.
While conventional models observed economic growth as its main objective, the concept of GNH is based on the premise that true development of human society is in the complementarity and mutual reinforcement of material and spiritual developments.
Its four pillars are: the promotion of sustainable and equitable socio-economic development, preservation and promotion of cultural values, conservation of the environment and the establishment of good governance.