Me, myself and I in the century of the self

We all know that we live within advanced societies of liberal capitalist model, in a profoundly individualistic and consumer society. It is a reality that this society, centered on the individual, freedom and happiness is having costs seamless background for life on the planet, also for the humans out of this advanced and liberal capitalist societies.

Today’s society has also been called the Society of knowledge and information, but today, knowledge of what happens outside not just our house, but also our borders is accessible for everyone, and we are the most immobile and inactive societies against the injustices and horrors outside and inside our closest areas. Only we consume that knowledge. It is the century of the self.

How is started this form of individuality and which one is the utility? How did we get here? How the consumer society was founded? How we become who we are today? How do we are identifyed with things and not with thoughts, with immediate needs and not ideal long term, when we stop being a community to be only us?

Here are some questions to which answers the documentary we propose: The Century of the Self. Directed by Adam Curtis, this is the first of the four parties that make up the entire document. It was published in 2002, and was nominated for numerous awards and winner in the categories of Best Documentary Series Broadcast Awards, and best historical film of the year, Longman History Today Awards.

Adam Curtis delves into the active influence did the theory of psychoanalysis of Freud, imported by Edward Bernays, his nephew, from Europe to the United States. Through knowledge of the theories of Freud, Bernays, a hybrid among the ideologue, publicist and agent of the emerging figure of PR, discovered how through the psyche could change the behavior of people how creating symbols on consumer products could manipulate the preferences of individuals with regard to these. He saw, how they could link feelings to property. He invented the theory of propaganda and persuasion of self to the masses.

Edward Bernays was inspired by the theories of his uncle Sigmund Freud to turn needs into desires and thus create the consumer society —Image Unknown Author

We are in 20’s, the industry grows, and the fear of overproduction and increase management grows also. Big corporations needed what Bernays offered: a way to transform consumption needs in consumption desires. We are in happy 20’s, followed by the big Crack of 29.

Despite the big drop, from that moment capitalism he has not ceased to become liberal capitalism we know today. There was, after the Great Depression, an intermediate stage of the fight for the intervened and regulated capitalism —how Keynesianism or Roosevelt’s New Deal, which were later called ‘the golden age of capitalism’—. This fight was a tug of war between corporations and private interests against the public interest and the state, which culminated in 1979 with the oil crisis and definitive transformation of the mode of production in its ferocious more liberal version, in England with Thatcher and US with Reagan.

The documentary gives us many of the necessary tools to understand how that process was key, and how the supposed marriage between democracy and liberal capitalism is presented how unshakable, when in fact, as we shall see, is a marriage of convenience, and where the increase of freedom in consumption is at odds with the loss of our rights and freedom in its deepest sense. Those interested in this marriage you will become familiar for you: W. Lippmann, Lehman Brothers, Rockefeller, General Motors… and Edward Bernays, who would be the disseminator —although manipulator should say, because he used science to private interest— ideas, later would be used by Goebbels for the development of techniques of propaganda and ideology in Hitler’s Germany.

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array(2) { [0]=> int(899) [1]=> int(25) }
array(4) { [0]=> object(WP_Post)#1690 (24) { ["ID"]=> int(4687) ["post_author"]=> string(4) "2049" ["post_date"]=> string(19) "2013-04-29 00:01:44" ["post_date_gmt"]=> string(19) "2013-04-28 22:01:44" ["post_content"]=> string(3706) "'El futuro es una vuelta al feudalismo'. Doctor en sociología, está especializado en etnografía urbana. Con más de 15 años de experiencia en investigación cualitativa tanto en Nueva York como internacionalmente, es autor y coautor de de numerosos artículos y estudios. Su tesis doctoral consistió en un estudio comparativo titulado 'Sobreviviendo a la educación secundaria: explorando el impacto de la violencia y el crimen en la experiencia académica de inmigrantes y americanos'. En el Vera Institute of Justice, con el doctor Mercer Sullivan como mentor y una beca de Instituto Nacional de Justicia de Estados Unidos, investigó sobre la relación de las razas con la violencia adolescente, las bandas y la inmigración. En colaboración con el el criminólogo Rob Davis exploró la relación entre la policía y la comunidad y sus efectos en las denuncias civiles. En 2000 entró en el NDRI —National Disease Research Interchange— como investigador asociado en dos proyectos del NIH —National Institutes of Health— liderados por el Dr Samuel R. Friedman: 'Redes, normas y riesgo de SIDA en la juventud' y 'Factores sociales y riesgo de SIDA'. Ambos proyectos exploran las relaciones entre adictos, distribuidores, policía y otros actores de la comunidad, y cómo estas afectan a los resultados sobre salud y crimen. También ha sido investigador en un proyecto del NIDA —National Institute on Drug Abuse— cuyo objetivo es ayudar a los adictos a establecer estrategias para mantenerse alejados del SIDA y la hepatitis C; el proyecto contó además con una red de colaboradores en Londres, Sydney, Valencia y Vancouver. Actualmente, Pedro es investigador principal en un proyecto del NIDA que analiza el riesgo de SIDA y hepatitis C asociado al uso sin prescripción médica de opioides.'The future is a return to feudalism'. PhD in sociology, specialized in urban ethnography. With over 15 years experience in qualitative research both in New York City and internationally, he is first author and co-author of numerous peer reviewed publications and reports. His doctoral dissertation was a comparative study titled 'Street ethos: surviving High School that explored the impact of violence and crime on the academic experience of immigrants and American-born students'. At the Vera Institute of Justice, mentored by Dr Mercer Sullivan, he was the principal investigator of a National Institute of Justice grant that focused on race theory as it relates to adolescent violence, gangs and immigration. In collaboration with criminologist Rob Davis he explored the relationship between police and the community and its effect on civilian complaints. In 2000, he joined NDRI —National Disease Research Interchange— as a principal research associate for two NIH —National Institutes of Health— projects led by Samuel R. Friedman, PhD: 'Networks, norms and HIV risk among youth' and 'Social factors and HIV risk'. Both projects explored interactions among drug users, dealers, police and other community actors and how they relate to various health and crime outcomes. He was also principal investigator on a NIDA —National Institute on Drug Abuse— developmental project aimed at training injector drug users in strategies to avoid HIV and HCV infections, 'Staying safe: training IDUs in strategies to avoid HIV and HCV'. A consortium of researchers in London, Sydney, Valencia, and Vancouver collaborated in parallel 'Staying safe' studies. He is currently principal investigator on an NIDA funded R01 that explores HIV, HCV and STI risk associated with nonmedical use of prescription opioids." ["post_title"]=> string(128) "WHAT ABOUT: El futuro por Pedro Mateu-GelabertWHAT ABOUT: The future by Pedro Mateu-Gelabert" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(45) "what-about-the-future-by-pedro-mateu-gelabert" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2021-05-05 15:02:58" ["post_modified_gmt"]=> string(19) "2021-05-05 13:02:58" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(29) "http://whatonline.org/?p=4687" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [1]=> object(WP_Post)#1687 (24) { ["ID"]=> int(9944) ["post_author"]=> string(4) "2049" ["post_date"]=> string(19) "2021-07-05 11:11:34" ["post_date_gmt"]=> string(19) "2021-07-05 09:11:34" ["post_content"]=> string(3894) "

‘Mi trabajo en realidad consiste en humanizar políticos’

—Oscar Camps es socorrista, empresario y activista, conocido por ser el fundador y director de la ONG badalonesa Proactiva Open Arms. Era propietario de una empresa de salvamento en Badalona, al lado de Barcelona, llamada Proactiva Aquatic Services, que se dedicaba a los servicios marítimos, principalmente seguridad acuática y socorrismo.
En el contexto de la crisis de los refugiados y la Guerra Civil Siria, cuando miles de personas perdieron la vida tratando de llegar a Europa, Camps decidió trasladarse a Lesbos, una isla griega ubicada cerca de Turquía, para evaluar la situación sobre el terreno.
La clave que lo empujó a ponerse en movimiento fue la publicación de las imágenes del cadáver de Aylan Kurdi, un niño de tres años que se había ahogado al intentar realizar el viaje con su familia. Como la empresa tenía mucha experiencia en vigilancia de playas, él y algunos colegas decidieron aplicar sus conocimientos sobre salvar vidas para ayudar a rescatar a los refugiados que intentaban llegar a la Unión Europea a través del mar Egeo. En septiembre de 2015 decidió fundar la ONG Proactiva Open Arms.
Medios de comunicación de toda Europa informaron sobre la actividad de la ONG en Lesbos, y como resultado Camps visitó el Parlamento Europeo para hablar en nombre de los refugiados.
Fue nombrado Europeo del Año 2019 por la revista estadounidense Reader's Digest en reconocimiento a su 'gran labor humanitaria, habiendo rescatado a más de 59.000 migrantes desesperados de las aguas del Egeo y el Mediterráneo en tres años y medio'.

‘My work is actually about humanizing politicians’

—Oscar Camps is a lifeguard, businessman and activist, best known for being the founder and director of the Badalonese NGO Proactiva Open Arms. He was the owner of a lifeguard company established in Badalona, ​​near Barcelona, in Spain, called Proactiva Aquatic Services, which was dedicated to maritime services, mainly aquatic safety and lifeguards.
In the context of the refugee crisis and the Syrian Civil War, when thousands of people lost their lives trying to reach Europe, Camps decided to go to Lesbos, a Greek island located near Turkey, to assess the situation on the land.
The key event that motivated him to get moving was the publication of the images of the corpse of Aylan Kurdi, a three-year-old boy who had drowned trying to make the journey with his family. As the company had a lot of experience in beach surveillance, he and a few colleagues decided to apply their life-saving knowledge to help rescue refugees trying to reach the European Union via the Aegean Sea. In September 2015, he decided to found the NGO Proactiva Open Arms.
Media from all over Europe reported on the NGO's activity on Lesbos, as a result of which Camps came to visit the European Parliament to speak on behalf of the refugees.
He was named European of the Year 2019 by the American magazine Reader's Digest in recognition of his 'great humanitarian work, having rescued more than 59,000 desperate migrants from the waters of the Aegean and the Mediterranean in three and a half years'.


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El término fue propuesto en 1972 por Jigme Singye Wangchuck, rey de Bután, como respuesta a las constantes críticas sobre la mala marcha de la economía del país. Las medidas derivadas de este concepto se aplican en la vida cotidiana de los butaneses teniendo en cuenta las peculiaridades de su cultura, basada principalmente en el budismo. Mientras los modelos convencionales observan el crecimiento económico como objetivo principal, el concepto de FNB se basa en la premisa de que el verdadero desarrollo de la sociedad humana se encuentra en la complementación y refuerzo mutuo de los desarrollos material y espiritual. Sus cuatro pilares son la promoción del desarrollo socioeconómico sostenible e igualitario, la preservación y promoción de valores culturales, la conservación del Medio Ambiente y el establecimiento de un buen gobierno.Gross National Happiness (GNH) or Gross Domestic Happiness (GDH) its an indicator that measures people's life quality in more holistic and psychological terms than the Gross Domestic Product (GDP). The term was proposed in 1972 by Jigme Singye Wangchuck, King of Buthan, as an answer to the constant criticism to the bad economy of the country. The measures resulting from this concept are applied in everyday life of the Bhutanese taking into account the peculiarities of their culture, based mainly in Buddhism. While conventional models observed economic growth as its main objective, the concept of GNH is based on the premise that true development of human society is in the complementarity and mutual reinforcement of material and spiritual developments. Its four pillars are: the promotion of sustainable and equitable socio-economic development, preservation and promotion of cultural values, conservation of the environment and the establishment of good governance." ["post_title"]=> string(116) "El índice de Felicidad Nacional BrutaThe assessment of Gross National Happiness" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(42) "the-assessment-of-gross-national-happiness" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2020-03-03 03:16:53" ["post_modified_gmt"]=> string(19) "2020-03-03 02:16:53" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(29) "http://whatonline.org/?p=2715" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [3]=> object(WP_Post)#1863 (24) { ["ID"]=> int(2232) ["post_author"]=> string(4) "2055" ["post_date"]=> string(19) "2012-05-28 00:04:03" ["post_date_gmt"]=> string(19) "2012-05-27 22:04:03" ["post_content"]=> string(6450) "La no violencia activa es una táctica de protesta, relacionada con la desobediencia civil, que propugna el logro de un cambio político, social y cultural revolucionario sin necesidad del empleo de la violencia. El término se acuña en los años 30 y 40 del siglo XX con el movimiento de independencia indio liderado por Mahatma Gandhi, que a su vez se inspiró en León Tolstói, con quien incluso mantuvo correspondencia, y en el escritor y filósofo estadounidense Henry D. Thoreau. Aunque ha habido numerosos ejemplos posteriores y bien conocidos, como Martin Luther King y Jesse Jackson en Estados Unidos, la Revolución de los Claveles en Portugal o el sindicato Solidaridad de Lech Walesa en Polonia, también existen sólidos éxitos anteriores en la aplicación de estos métodos: los finlandeses consiguieron mayor autonomía de la Rusia zarista en 1905, Hungría se independizó de Austria en 1867 y los plebeyos romanos se rebelaron contra los patricios por sus derechos como ciudadanos, en la que quizá sea la lucha sin violencia original. W_novecento
Las luchas plebeyas suponen el origen de las huelgas generales, que tan bien retrató el cineasta Bernardo Bertolucci en su película 'Novecento' —'El cuarto Estado', Giuseppe Pellizza da Volpedo, 1901
La lucha plebeya consistió en realidad en varios episodios, conocidos como Secessio plebis —Secesión de los plebeyos—, que sucedieron entre el año 494 y el 287 aC, siendo los más importantes el primero y el último. En el año 494 aC organizaron una especie de huelga general que paralizó la ciudad y amenazaron con crear una nueva comunidad independiente en el Monte Sacro, a las afueras de Roma. La protesta culminó con un acuerdo, conocido como Lex duodecim tabularum —Ley de las XII tablas—, que contenía evidentes mejoras para la vida de la plebe y pasa por ser el origen del Derecho Romano. En el año 287 aC paralizaron de nuevo la ciudad y volvieron a echarse al monte, esta vez al Monte Aventino, y el Senado de la República terminó aceptando las decisiones de la asamblea de la plebe —plebis scitum— como contenido válido para crear leyes, por encima incluso de la voluntad de los legisladores. W_banksyflowers
Se puede luchar con flores —'Flower Thrower', Banksy, 2005
Active non-violence is a protest tactic, related to civil disobedience, which calls for a revolutionary politic, social and cultural change without the use of violence. The term was coined in the 30s and 40s of the XXth century with the Indian independent movement led by Mahatma Gandhi, which in turn was inspired by Leo Tolstoy, to whom he even wrote letters, and the American writer and philosopher Henry D. Thoreau. Although there have been numerous later and well-known examples such as Martin Luther King and Jesse Jackson in the United States, the Carnation Revolution in Portugal or the Solidarity Union of Lech Walesa in Poland, there are also solid past success in the application of these methods: Finns won greater autonomy from the Tsarist Russia en 1905, Hungary’s independence from Austria in 1867 and Roman commoners revolted against the patricians for their citizens rights in what it may be the first non-violence fight. W_novecento
The plebeian struggles suppose the origin of the general strikes, which the filmmaker Bernardo Bertolucci portrayed so well in his film 'Novecento' —'The Fourth State', Giuseppe Pellizza da Volpedo, 1901
The commoner fight actually consisted in several episodes known as Secessio Plebis —Commoner’s Secession— which happened between 394 and 287 BC, the most important being the first and the last. In the year 494 BC, they organized a kind of general strike which paralyzed the city and threatened to create a new independent community in the Monte Sacro, on the outskirts of Rome. The protest culminated in an agreement, known as Lex Duodecim Tabularum —Law of the XII Tables—, which contained obvious improvements for peoples’ life and it is considered as the origin of Roman Law. In 287 BC they paralyzed the city again and took the mountains again, these time the Monte Aventino, and the Senate finally accepted the commoner’s decisions —plebis scitum— as a valid content to create laws, even above legislators’ will. W_banksyflowers
You can fight with flowers —'Flower Thrower', Banksy, 2005
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