17/02/2014

The paperboy is in danger

The industry that has evolved the most and the only one that has really evolved is the communication industry; mobile devices, social media, internet and broadband. Communication has allowed a super connected world, accelerating social and economic changes with a speed unimaginable until recently. We are living the age of universal access. We are part of a global consciousness where information is immediate without technological or geographical barriers. Philip K Dick, Asimov or Stanislav Lem could not have expected a world where thousands of books were stored in an ethereal space called the cloud and accessible with a simple click where you want, when you want, what you want. Jules Verne did not imagined about communities formed by million people, centuries of culture in the palm of your hand, the whole story in great cinemascope through some simple glasses, a world where author and spectator merge, become confused and they are exchanged until it forms a single entity.

And in this transformational world, which rotates faster and spins differently, the paperboy continues pedaling downhill without brakes, straight into the abysm where things have no longer reason to be. The main Spanish newspapers have gone from an average of 200 thousand readers who paid one euro and a half each day to six million who do not pay a penny. It has gone from two hundred thousand readers and two thousand employees structure to six million readers and half of the workforce, from billing 500 million annually to strive to meet the 300 million. From leading politician’s paths to ask them help to survive. And the paperboy is precipitated downhill, faster and faster.

W_thepaperboy2
Paperboys in the early XXth Century —Image Unknown Author

The main newspapers groups designed a lucrative business model based on three sources of income; content sale, advertising and promotions. But, even if the contents were the claim of the other two, this was the heading removed from the income statement, reducing the price and diminishing the value. When the promotional business was sold out and the crisis sank advertising investment to half, the contents were worthless. This is somewhat paradoxical as contents are consumed by millions of internet users and cost a lot to develop.

This cliff has been visible to the paperboy since long, and he was warned to have to turn to new horizons with more sustainable business models. The paperboy changed the bicycle for a 16 wheel truck and 20 tons long time ago. But the problem is maneuvering that thing is not an easy task.

The industry that has evolved the most and the only one that has really evolved is the communication industry, but evolution involves dramatic changes in the business model of the agents participating, in its structure and in the way they relate to their audience. Pay walls will rise and castles will fall, families will join and empires will merge. Blood will spill, there is already a lot of blood in the battlefield, too much, but there will be wealth because we talk about a market of 7000 million consumers, and the prize will be for those who are best able to manage uncertainty and monetize their content. Take advantage of something as precious as information.

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array(4) { [0]=> object(WP_Post)#1636 (24) { ["ID"]=> int(4687) ["post_author"]=> string(4) "2049" ["post_date"]=> string(19) "2013-04-29 00:01:44" ["post_date_gmt"]=> string(19) "2013-04-28 22:01:44" ["post_content"]=> string(3706) "'El futuro es una vuelta al feudalismo'. Doctor en sociología, está especializado en etnografía urbana. Con más de 15 años de experiencia en investigación cualitativa tanto en Nueva York como internacionalmente, es autor y coautor de de numerosos artículos y estudios. Su tesis doctoral consistió en un estudio comparativo titulado 'Sobreviviendo a la educación secundaria: explorando el impacto de la violencia y el crimen en la experiencia académica de inmigrantes y americanos'. En el Vera Institute of Justice, con el doctor Mercer Sullivan como mentor y una beca de Instituto Nacional de Justicia de Estados Unidos, investigó sobre la relación de las razas con la violencia adolescente, las bandas y la inmigración. En colaboración con el el criminólogo Rob Davis exploró la relación entre la policía y la comunidad y sus efectos en las denuncias civiles. En 2000 entró en el NDRI —National Disease Research Interchange— como investigador asociado en dos proyectos del NIH —National Institutes of Health— liderados por el Dr Samuel R. Friedman: 'Redes, normas y riesgo de SIDA en la juventud' y 'Factores sociales y riesgo de SIDA'. Ambos proyectos exploran las relaciones entre adictos, distribuidores, policía y otros actores de la comunidad, y cómo estas afectan a los resultados sobre salud y crimen. También ha sido investigador en un proyecto del NIDA —National Institute on Drug Abuse— cuyo objetivo es ayudar a los adictos a establecer estrategias para mantenerse alejados del SIDA y la hepatitis C; el proyecto contó además con una red de colaboradores en Londres, Sydney, Valencia y Vancouver. Actualmente, Pedro es investigador principal en un proyecto del NIDA que analiza el riesgo de SIDA y hepatitis C asociado al uso sin prescripción médica de opioides.'The future is a return to feudalism'. PhD in sociology, specialized in urban ethnography. With over 15 years experience in qualitative research both in New York City and internationally, he is first author and co-author of numerous peer reviewed publications and reports. His doctoral dissertation was a comparative study titled 'Street ethos: surviving High School that explored the impact of violence and crime on the academic experience of immigrants and American-born students'. At the Vera Institute of Justice, mentored by Dr Mercer Sullivan, he was the principal investigator of a National Institute of Justice grant that focused on race theory as it relates to adolescent violence, gangs and immigration. In collaboration with criminologist Rob Davis he explored the relationship between police and the community and its effect on civilian complaints. In 2000, he joined NDRI —National Disease Research Interchange— as a principal research associate for two NIH —National Institutes of Health— projects led by Samuel R. Friedman, PhD: 'Networks, norms and HIV risk among youth' and 'Social factors and HIV risk'. Both projects explored interactions among drug users, dealers, police and other community actors and how they relate to various health and crime outcomes. He was also principal investigator on a NIDA —National Institute on Drug Abuse— developmental project aimed at training injector drug users in strategies to avoid HIV and HCV infections, 'Staying safe: training IDUs in strategies to avoid HIV and HCV'. A consortium of researchers in London, Sydney, Valencia, and Vancouver collaborated in parallel 'Staying safe' studies. He is currently principal investigator on an NIDA funded R01 that explores HIV, HCV and STI risk associated with nonmedical use of prescription opioids." ["post_title"]=> string(128) "WHAT ABOUT: El futuro por Pedro Mateu-GelabertWHAT ABOUT: The future by Pedro Mateu-Gelabert" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(45) "what-about-the-future-by-pedro-mateu-gelabert" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2021-05-05 15:02:58" ["post_modified_gmt"]=> string(19) "2021-05-05 13:02:58" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(29) "http://whatonline.org/?p=4687" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [1]=> object(WP_Post)#1677 (24) { ["ID"]=> int(7054) ["post_author"]=> string(4) "2049" ["post_date"]=> string(19) "2018-10-06 18:39:43" ["post_date_gmt"]=> string(19) "2018-10-06 16:39:43" ["post_content"]=> string(2709) "'Debemos aprovechar todas las potencialidades del cambio tecnológico desde el punto de vista democratizador y reductor de las desigualdades'. Politólogo y estudioso experto en temas como ciudadanía y gobernanza, gestión pública y análisis de políticas públicas y también en temas como inclusión y exclusión social, ciudad y espacio público, sociedad civil y proyectos de innovación democrática. Fue el director desde su fundación en 2009 del Instituto Universitario de Gobierno y Políticas Públicas de la UAB. Autor de numerosos libros, estudios y artículos académicos relacionados con estas temáticas, es colaborador asiduo en medios de comunicación como El País o eldiario.es. Además de su trabajo como académico, profesor y escritor, Joan Subirats es un miembro activo en proyectos de innovación democrática y de participación en la propia sociedad civil. El más reciente y vivo, Guanyem Barcelona, la plataforma ciudadana que reacciona a la realidad política, financiera y de gobernanza actual, para un proceso de construcción colectiva de la ciudad a todos los niveles, del que es uno de sus tres portavoces y activos principales, junto a Ada Colau y Jaume Asens. Una iniciativa de fuerte eco, un proyecto de reapropiación de la ciudad y de la política por parte de la ciudadanía.

'We must to take advantage of the full potential of technological change from the point of view of democratization and to reduce inequalities'.

Political scientist and expert on topics such as citizenship and governance, public management and public policy analysis and also on issues such as social inclusion and exclusion, city and public space, civil society and democratic innovation projects. He was the director since its founding in 2009 of the Institute of Government and Public Policy at UAB. Author of several books, studies and academic articles on these topics, is a regular contributor in the media as El País or eldiario.es. Besides his work as an academic, teacher and writer, Joan Subirats is an active member in democratic innovation projects and participation in civil society. The most recent and vivid, Guanyem Barcelona, a citizen platform that reacts to the political, financial and governance current reality to a process of collective construction of the city at all levels, which is one of its three main speakers along with Ada Colau and Jaume Asens. A strong initiative, a project of reappropriation of the city and politics by the citizens.

" ["post_title"]=> string(115) "WHAT ABOUT: El futuro por Joan SubiratsWHAT ABOUT: The future by Joan Subirats" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(6) "closed" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(38) "what-about-the-future-by-joan-subirats" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2021-05-05 14:54:50" ["post_modified_gmt"]=> string(19) "2021-05-05 12:54:50" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(29) "http://whatonline.org/?p=7054" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [2]=> object(WP_Post)#1664 (24) { ["ID"]=> int(7102) ["post_author"]=> string(4) "2055" ["post_date"]=> string(19) "2020-01-19 14:37:08" ["post_date_gmt"]=> string(19) "2020-01-19 13:37:08" ["post_content"]=> string(9145) "En el ámbito de la sociología se denomina masa crítica a la cantidad de personas a partir de la cual un fenómeno concreto tiene lugar y adquiere una dinámica propia que le permite sostenerse y seguir existiendo, incluso crecer. Este concepto tiene su equivalente en física, que considera la masa crítica como la cantidad mínima de material necesaria para que se produzca y mantenga una reacción nuclear en cadena. Cuando una persona se para en la calle y mira hacia el cielo, normalmente no ocurre nada extraordinario y el resto de la gente continúa su camino, ignorándola. Cuando tres personas se paran y miran al cielo, quizá algunas otras se den la vuelta con curiosidad, antes de seguir con lo suyo. Pero existe un número concreto de personas —en este caso dependería de varios factores como la cultura en la que se desarrolla la escena, la hora o el ancho de la calle— que puede hacer que los demás se detengan y miren hacia el cielo también. W_masacritica
Si un número concreto de personas se pone a mirar al cielo a la vez, puede conseguir que los demás se paren y hagan lo mismo —Imagen Unknown Author
Hace mucho tiempo que disciplinas como la biología, la historia, la sociología o las matemáticas se han interesado por el fenómeno, principalmente por su enorme capacidad para generar cambios duraderos o permanentes, como especifica la teoría de las catástrofes, que comparte ámbito con la masa crítica y fue planteada a finales de los años 60 por el matemático francés René Thom y muy difundida después por los estudios de Christopher Zeeman, que la aplicaban a las ciencias humanas. La teoría de las catástrofes es especialmente útil para el estudio de sistemas dinámicos que representan fenómenos naturales —cuyas características no pueden ser descritas de manera exacta por el cálculo diferencial— y representa la propensión de los sistemas estructuralmente estables a manifestar discontinuidad, divergencia e histéresis. La discontinuidad implica que en cualquier sistema pueden producirse cambios repentinos del comportamiento o de los resultados y entonces, al llegar a cierto punto, ya no es posible seguir manteniendo el mismo estado y se sufre un cambio brusco. La divergencia es la tendencia de los pequeños cambios a generar grandes cambios. Si un avión tiene capacidad para 100 pasajeros, una demanda de 101 motivará la necesidad de utilizar otro avión mayor, y quizá la de tener que aterrizar en un aeropuerto distinto. En otras palabras, variaciones muy pequeñas en el punto de partida derivan hacia resultados totalmente alejados. La histéresis es el fenómeno por el que el estado de un material depende de su historia previa. La tendencia de un material es la de conservar sus propiedades incluso en ausencia del estímulo que las ha generado, aunque también es cierto que si los comportamientos varían pueden conducir a que no se vuelva a la situación inicial. Un ejemplo muy simple de un proceso de este tipo es la longitud de una varilla metálica en función de la temperatura: si se superan ciertos grados la varilla metálica se derretirá, se le desprenderá un trozo y ya será imposible volver al estado inicial. W_masacritica2
La esclavitud se remonta a la Edad Antigua —Aristóteles llegó a sostener que era un fenómeno natural— y fue una práctica habitual hasta finales del siglo XVIII —Imagen Unknown Artist
Aunque todos estos términos son muy técnicos y relativamente recientes, en la práctica hace siglos que las partes más intrépidas de la masa social han venido protagonizando actos que han marcado el devenir político y social del mundo, afectando al sistema y llegando en algunos casos a modificar paradigmas: desde la lucha de los plebeyos contra los patricios por sus derechos como ciudadanos de Roma hasta la Revolución francesa, pasando por la rebelión de los esclavos africanos por toda América, por citar sólo unos ejemplos. Después de ellos, el mundo ya no volvió a ser el mismo.In the field of sociology is called critical mass the amount of people from which a particular phenomenon occurs and acquires an own dynamic that allows it to hold itself and continue existing, even grow. This concept has its equivalent in physics, which considers the critical mass as the minimum amount of material needed to produce and maintain a nuclear chain reaction. When a person stands on the street and looks skyward, usually nothing outstanding happens and the rest of the people continues its path, ignoring her. When three people stop and look at the sky, maybe some others look curiously for a moment before continuing with their own. But there is a certain number of people —in this case would depend on several factors such as culture where the scene takes place, weather or width of the street— which can make others stop and look skyward also. W_masacritica
If a specific number of people look at the sky at the same time, they can get others to do the same —Image Unknown Author
Long time that disciplines such as biology, history, sociology or mathematics have been interested in the phenomenon, mainly because of its enormous capacity to generate lasting or permanent changes, as specified by the catastrophe theory, which shares field with the critical mass and was launched in the late 60s by the French mathematician René Thom and widespread later by the Christopher Zeeman studies, which applied it to the human sciences. The catastrophe theory is especially useful for the study of dynamic systems that represent natural phenomena —whose characteristics can not be accurately described by the differential calculus— and represents the propensity of structurally stable systems to manifest discontinuity, divergence and hysteresis. Discontinuity implies that in any system may occur sudden changes in behavior or outcome and then, at a certain point, is no longer possible to maintain the same state and undergoes an abrupt change. Divergence is the tendency of small changes to produce big changes. If a plane can accommodate 100 passengers, a demand of 101 will motivate the need for a larger plane, and perhaps having to land at a different airport. In other words, very small variations in the starting point can derive to results totally divorced. Hysteresis is the phenomenon by which the state of a material depends on its previous history. The tendency of a material is to preserve their properties even in the absence of the stimulus that generated them, although it is true that if the behaviors vary can lead to not return to starting position. A very simple example of a process of this type is the length of a metal rod depending on the temperature: if certain degrees are exceeded the metal rod will melt, a piece come off and it will be impossible to return to the initial state. W_masacritica2
Slavery dates back to Antiquity —Aristotle even claimed that it was a natural phenomenon— and was common practice until the late XVIII century —Image Unknown Artist
Although these terms are very technical and relatively recent, in practice for centuries the most intrepid parts of the social mass have been starred acts that have marked the political and social future of the world, affecting the system and in some cases modifying paradigms: from the struggle of the plebeians against the patricians for their rights as citizens of Rome to the French Revolution, passing through the rebellion of African slaves across all America, to name just a few. After that, the world was never already the same." ["post_title"]=> string(129) "La masa crítica y la teoría de las catástrofesThe critical mass and the catastrophe theory" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(6) "closed" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(44) "the-critical-mass-and-the-catastrophe-theory" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2021-06-13 13:31:54" ["post_modified_gmt"]=> string(19) "2021-06-13 11:31:54" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(29) "http://whatonline.org/?p=7102" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [3]=> object(WP_Post)#1813 (24) { ["ID"]=> int(2715) ["post_author"]=> string(4) "2049" ["post_date"]=> string(19) "2012-06-25 00:04:56" ["post_date_gmt"]=> string(19) "2012-06-24 22:04:56" ["post_content"]=> string(2119) "La Felicidad Nacional Bruta (FNB) o Felicidad Interior Bruta (FIB) es un indicador que mide la calidad de vida de las personas en términos más holísticos y psicológicos que el tradicional Producto Interior Bruto (PIB). El término fue propuesto en 1972 por Jigme Singye Wangchuck, rey de Bután, como respuesta a las constantes críticas sobre la mala marcha de la economía del país. Las medidas derivadas de este concepto se aplican en la vida cotidiana de los butaneses teniendo en cuenta las peculiaridades de su cultura, basada principalmente en el budismo. Mientras los modelos convencionales observan el crecimiento económico como objetivo principal, el concepto de FNB se basa en la premisa de que el verdadero desarrollo de la sociedad humana se encuentra en la complementación y refuerzo mutuo de los desarrollos material y espiritual. Sus cuatro pilares son la promoción del desarrollo socioeconómico sostenible e igualitario, la preservación y promoción de valores culturales, la conservación del Medio Ambiente y el establecimiento de un buen gobierno.Gross National Happiness (GNH) or Gross Domestic Happiness (GDH) its an indicator that measures people's life quality in more holistic and psychological terms than the Gross Domestic Product (GDP). The term was proposed in 1972 by Jigme Singye Wangchuck, King of Buthan, as an answer to the constant criticism to the bad economy of the country. The measures resulting from this concept are applied in everyday life of the Bhutanese taking into account the peculiarities of their culture, based mainly in Buddhism. While conventional models observed economic growth as its main objective, the concept of GNH is based on the premise that true development of human society is in the complementarity and mutual reinforcement of material and spiritual developments. Its four pillars are: the promotion of sustainable and equitable socio-economic development, preservation and promotion of cultural values, conservation of the environment and the establishment of good governance." ["post_title"]=> string(116) "El índice de Felicidad Nacional BrutaThe assessment of Gross National Happiness" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(42) "the-assessment-of-gross-national-happiness" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2020-03-03 03:16:53" ["post_modified_gmt"]=> string(19) "2020-03-03 02:16:53" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(29) "http://whatonline.org/?p=2715" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } }