Whatabout 1: The future by Sergio Durany

‘We can perfectly annihilate ourselves, and before I saw it impossible’.

Founder of Natura, a company specializing in the marketing of exotic products from different corners of the world. At 20 years of opening stores exist in Germany, Andorra, Spain, France, Italy and Portugal, and the company is recognized as ‘socially responsible’ for his dealings with his workers, its economic support to different NGOs through the Natura Award and its lines of fair trade textiles and organic production. In the interests of transparency and honesty, Sergio decided to publish the book in 2007 ‘I created Natura, so?’, in which he reflects on what he believes he has learned in his venture.