29/04/2020

Bread for tomorrow

These days of confinement and prudence are proving that it is enough for bakeries to open from nine to one. Four hours that provide people their daily bread, and allow the bakers to bill almost the same and spend the rest of the day resting, learning or fornicating. All apparently healthy activities, especially if a good balance is found between them.

W_pan

Bread is a staple food that is part of the traditional diet in Europe, the Middle East, India, America and Oceania. It is prepared by baking a dough made mainly with cereal flour, water and salt — Image Unknown Author

In the future, we will work four hours a day instead of eight. It is very possible that there will come a time when someone think of opening a bakery that it will be open eight hours, in case there is someone else who prefers to buy bread after hours. But that bakery will not have many clients, because by then everyone will have embedded in the deepest part of their brain that working eight hours is too much, because in the name of freedom —of schedule, in this case— is forbidden for an entire sector that perfectly fulfills its social function —the baker— to lead a varied and healthy life in which, in addition to working, they can walk, get bored or enjoy themselves.

Those four hours will end bringing happiness to the bread industry, which will spread throughout society like wildfire. By working part-time, twice as many people could do it, and so, in addition to income for bread, accommodation and taxes, most of people will have time to research, love each other or do nothing. To live slower. No hurry. As they want.

It is also quite possible that the future is absolutely different and the planet becomes in something similar to Blade Runner, full of moisture, giant ads, hustling androids, oriental food and many bakeries open 24 hours. Perhaps that plan is also ok, after all Blade Runner is a very successful film and it is natural to suppose that what happens tomorrow will depend on the performance of the people of today, on the enormous amount of microfutures that they constantly provoke with their decisions: what movies they see, how much they buy, how they travel, what they spend their hours on.

Author
Related posts
899
25
array(2) { [0]=> int(899) [1]=> int(25) }
array(4) { [0]=> object(WP_Post)#1636 (24) { ["ID"]=> int(2607) ["post_author"]=> string(4) "2049" ["post_date"]=> string(19) "2012-06-18 00:02:07" ["post_date_gmt"]=> string(19) "2012-06-17 22:02:07" ["post_content"]=> string(2690) "El trabajo de José Carlos Meirelles consiste en documentar la existencia de tribus aisladas en la Amazonia y protegerlas del contacto con los no-indígenas. El avance de la explotación económica en la frontera entre Brasil y Perú, especialmente la maderera y la petrolera, amenaza con destruir esa zona de la selva, provocando el genocidio de las comunidades que viven en ella. De 'los últimos humanos libres', como le gusta decir a José Carlos. El genocidio es un delito tipificado en el derecho internacional. Tanto la Convención para la Prevención y la Sanción del Delito de Genocidio de 1948 como el Estatuto de Roma de la Corte Penal Internacional de 1998 recogen una idéntica definición: Se entenderá por 'genocidio' cualquiera de los actos mencionados a continuación, perpetrados con la intención de destruir total o parcialmente a un grupo nacional, étnico, racial o religioso como tal: 1 —Matanza de miembros del grupo. 2 —Lesión grave a la integridad física o mental de los miembros del grupo. 3 —Sometimiento intencional del grupo a condiciones de existencia que hayan de acarrear su destrucción física, total o parcial. 4 —Medidas destinadas a impedir nacimientos en el seno del grupo. 5 —Traslado por la fuerza de niños del grupo a otro grupo.The work of Jose Carlos Meirelles is to document the existence of uncontacted tribes in the Amazon and protect them from contact with non-Indians. The advance of economic exploitation in the border between Brazil and Peru, especially timber and oil that threatens to destroy the forest area, causing the genocide of the communities living in it, or 'the last free humans', likes to say Jose Carlos. Genocide is a crime under international law. Both the Convention on the Prevention and Punishment of the Crime of Genocide of 1948 as the Rome Statute of the International Criminal Court of 1998 contained an identical definition: Be considered 'genocide' either following acts committed with intent to destroy, in whole or in part, a national, ethnical, racial or religious group as such: 1 —Killing members of the group. 2 —Causing serious integrity physical or mental harm to members of the group. 3 —Deliberately inflicting on the group conditions of life calculated to bring about its physical destruction in whole or in part. 4 —Imposing measures intended to prevent births within the group. 5 —Forcibly transferring children of the group to another group." ["post_title"]=> string(94) "Lejos de las leyes de los hombresAway from the laws of men" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(25) "away-from-the-laws-of-men" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2020-03-09 15:47:46" ["post_modified_gmt"]=> string(19) "2020-03-09 14:47:46" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(29) "http://whatonline.org/?p=2607" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "1" ["filter"]=> string(3) "raw" } [1]=> object(WP_Post)#1627 (24) { ["ID"]=> int(118) ["post_author"]=> string(4) "2049" ["post_date"]=> string(19) "2012-05-18 00:03:57" ["post_date_gmt"]=> string(19) "2012-05-17 22:03:57" ["post_content"]=> string(2205) "'El poder de las máquinas va a ser tan tremendo que más vale que vayamos pensando qué queremos hacer con ellas'. Montxo Algora estudió en la School of Visual Arts de Nueva York. En los años 80 trabajó en Digital Productions, una de las compañías pioneras del 3D en Los Angeles. En 1990 fundó ArtFutura, uno de los festivales de cultura y creatividad digital más importantes, y ha dirigido sus 22 ediciones entre Barcelona, Madrid, Sevilla, Buenos Aires y Rio de Janeiro. El festival presenta todos los años artistas y creadores de la talla de David Byrne, Theo Jansen, Moebius, Laurie Anderson, Improv Everywhere, Tohio Iwai, Brian Eno o Sachiko Kodama, por citar sólo algunos. En 1992 dirigió ‘Memory Palace’, un espectáculo con texto original de William Gibson y música de Peter Gabriel. Y en 2008 comisarió la exposición 'Máquinas & Almas' para el Museo Reina Sofía de Madrid, la exposición de arte digital más visitada en España hasta la fecha, con más de 450.000 personas.'The power of machines is going to be so tremendous that we better start thinking what we are going to do with them'. Montxo Algora studied at School of Architecture of Madrid and at the School of Visual Arts of New York. As the director of Arte Digital Productions, he has worked with software and graphic companies in Los Angeles. In 1988, he presented in Barcelona his outreach program 'Fire Birds' with music by La Fura dels Baus. In 1990 he founded Art Futura and has both directed and co-directed its 22 editions in Barcelona and Madrid, showing works by Laurie Anderson, Stelarc, Yoichiro Kawaguchi, Brian Eno, Karl Sims, William Gibson, Survival Research Laboratories, Moebius, Zbigniew Rybczynski, Future Sound of London, Sherry Turkle, among others. In 1992, he directed 'Memory Place', a show based on the performance of an original text by William Gibson with images by Karl Sims, Rebecca Allen, Mark Pellington and music by Peter Gabriel and others." ["post_title"]=> string(114) "WHAT ABOUT: El futuro por Montxo AlgoraWHAT ABOUT: The future by Montxo Algora" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(38) "what-about-the-future-by-montxo-algora" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2021-05-05 18:03:34" ["post_modified_gmt"]=> string(19) "2021-05-05 16:03:34" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(28) "http://whatonline.org/?p=118" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [2]=> object(WP_Post)#1638 (24) { ["ID"]=> int(3227) ["post_author"]=> string(4) "2049" ["post_date"]=> string(19) "2012-10-22 00:01:19" ["post_date_gmt"]=> string(19) "2012-10-21 22:01:19" ["post_content"]=> string(1469) "'Podemos aniquilarnos perfectamente, y antes yo lo veía imposible'. Fundador de Natura, empresa especializada en la comercialización de productos exóticos procedentes de distintos rincones del mundo. A los 20 años de su apertura existen tiendas en Alemania, Andorra, España, Francia, Italia y Portugal, y la compañía es reconocida como 'socialmente responsable' por el trato con sus trabajadores, su apoyo económico a diferentes ONG a través del Premio Natura y sus líneas de productos textiles de comercio justo y producción orgánica. En su afán de transparencia y sinceridad, Sergio decidió publicar en 2007 el libro 'Yo creé Natura, ¿y?', en el que reflexiona sobre lo que él considera que ha aprendido en su aventura empresarial.'We can perfectly annihilate ourselves, and before I saw it impossible'. Founder of Natura, a company specializing in the marketing of exotic products from different corners of the world. At 20 years of opening stores exist in Germany, Andorra, Spain, France, Italy and Portugal, and the company is recognized as 'socially responsible' for his dealings with his workers, its economic support to different NGOs through the Natura Award and its lines of fair trade textiles and organic production. In the interests of transparency and honesty, Sergio decided to publish the book in 2007 'I created Natura, so?', in which he reflects on what he believes he has learned in his venture." ["post_title"]=> string(114) "WHAT ABOUT: El futuro por Sergio DuranyWHAT ABOUT: The future by Sergio Durany" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(38) "what-about-the-future-by-sergio-durany" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2021-05-05 17:56:59" ["post_modified_gmt"]=> string(19) "2021-05-05 15:56:59" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(29) "http://whatonline.org/?p=3227" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [3]=> object(WP_Post)#1820 (24) { ["ID"]=> int(7018) ["post_author"]=> string(4) "2049" ["post_date"]=> string(19) "2014-08-25 00:01:48" ["post_date_gmt"]=> string(19) "2014-08-24 22:01:48" ["post_content"]=> string(2027) "El acceso a la mayoría de las páginas web es gratuito. El servicio que ofrecen no se paga con dinero, pero muchas de las compañías que las desarrollan obtienen algo muy valioso para posibles intereses comerciales: desde nuestros datos personales hasta nuestros gustos, pensamientos y deseos. ‘The Virtual Revolution' —La revolución virtual es una serie de televisión británica, producida por la BBC y la Universidad Abierta del Reino Unido y presentada por la doctora en psicología social Aleks Krotoski, que analiza los profundos cambios producidos en la sociedad durante las dos décadas que han transcurrido desde la aparición de la World Wide Web. La serie consta de cuatro capítulos que analizan otros tantos aspectos: ‘The great revelling’ Libertad en la red trata sobre la información, ‘Enemy of the State’ —Enemigo del Estado acerca de la política y el control social, ’The cost of free’ —El precio de lo gratuito se ocupa del comercio y la privacidad, y por último ‘Homo interneticus’ analiza cómo las redes sociales han modificado la manera de relacionarnos.Access to most web pages is free. The service they offer is not paid with money, but many companies obtain something very valuable to commercial interests: from our personal data to our thoughts and desires. 'The virtual revolution' is a British television series produced by the BBC and The Open University and presented by PhD in social psychology Aleks Krotoski, which examines the profound changes in society during the two decades that have elapsed since the emergence of the World Wide Web. The series consists of four chapters analyzing four aspects: 'The great revelling' deals with the information, 'Enemy of the State' with politics and social control, 'The cost of free' with trade and privacy, and finally 'Homo interneticus' analyzes how social networks have changed the way we relate." ["post_title"]=> string(76) "El precio de lo gratuitoThe cost of free" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(6) "closed" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(16) "the-cost-of-free" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2020-02-19 00:00:29" ["post_modified_gmt"]=> string(19) "2020-02-18 23:00:29" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(29) "http://whatonline.org/?p=7018" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } }