26/11/2012

WHAT ABOUT: The future by Toni Segarra

‘A time of such continuous changes hinders any hypotheses about the future’.

Bachelor in Hispanic studies, he started his career in advertising at Vinizius, a small agency he founded along with his brother. Then he worked at several agencies such as Vizeversa, Contrapunto, Casadevall Pedreño SPR and Delvico Bates before founding *S,C,P,F… in 1996 together with Luis Cuesta, Ignasi Puig and Félix Fernández de Castro. Throughout his career he’s worked in campaigns awarded at the main national and international festivals, being also jury in many of them such as Cannes, the British D&AD, the Club de Creativos or San Sebastian. Some of the individual awards he’s received are: ‘Best creative of the century’ (Anuncios Magazine, 2000); the only Spanish included in the ‘100 Top Creative Minds’ list (Shots Magazine, 2007); ‘Best creative of the decade’ (El Publicista Magazine, 2009); member of the Salón de la Fama de Iberoamérica (Latin American Advertising Festival, 2009) and the National Award of Communication in the advertising category (Generalitat of Catalonia, 2009). He’s also a board member in two prestigious international schools of advertising (Miami Ad School in Hamburg and Berlin School of Creative Leadership) and was president of the board of directors at the Club de Creativos during the first two years of its existence. In May 2009, Editorial Espasa published his first and so far only book: ‘From the other side of the window’, a selection of his reflections on the trade.

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array(4) { [0]=> object(WP_Post)#1672 (24) { ["ID"]=> int(3118) ["post_author"]=> string(4) "2049" ["post_date"]=> string(19) "2012-08-27 00:01:02" ["post_date_gmt"]=> string(19) "2012-08-26 22:01:02" ["post_content"]=> string(2528) "'Si no somos capaces de mejorar la conciencia colectiva, acabaremos a bofetadas'. Licenciado en Ciencias de la Información, trabajó durante años como reportero especializado en temas sociales en los canales públicos Televisión Española (TVE) y Televisió de Catalunya (TV3). En 2000 comenzó a dirigir documentales, y en 2008 creó Minimal Films y dirigió su primera película documental para cines: 'Bucarest, la memoria perdida' (coproducida por TV3 y TVE), galardonada con varios premios: el Goya al Mejor Documental 2009 por la Academia de las Artes y las Ciencias Cinematográficas de España, el Gaudí al Mejor Documental 2009 por la Academia del Cine Catalán, el Premio al Mejor Documental en el Festival Cinespaña 2008 (Toulouse, Francia) y el Premio al Mejor Director en el Festival Memorimage 2008 (Reus, España). Otros documentales de su autoría son 'Historias de agua' (Fundació Agbar, 2002), 'El Cordobés, la España de los milagros' (TVE y Canal Arte, 2004), 'El sueño del agua' (ExpoZaragoza y la UNESCO, 2004), 'La mente del violador' (TVE, 2006) y la serie 'En la cárcel confidencial' (Cuatro, 2006). Su trabajo más reciente es 'Al final de la escapada', presentado en el Festival de Cine Español de Málaga en 2011 y en la Seminci 2012.'If we fail to improve the collective consciousness, we will end by smackings'. He has a bachelor of Information Science and worked for years as a reporter specializing in social issues in public channels Spanish Television (TVE) and Catalan Television (TVC). In 2000 he began to direct documentaries, and in 2008 created Minimal Films and directed his first documentary film to cinemas: 'Bucharest, Memory Lost' (co-produced by TV3 and TVE), which won several awards: the Goya for Best Documentary 2009 by the Academy of Arts and Cinematographic Sciences of Spain, the Gaudí for Best Documentary 2009 by the Catalan Film Academy, the award for Best Documentary at the Cine España Festival 2008 (Toulouse, France) and the Best Director Award at the Festival Memorimage 2008 (Reus, Spain). Other documentaries of his own are 'Water Stories' (Fundació Agbar, 2002), 'The Cordobes, Spain in miracles' (TVE and Canal Art, 2004), 'The Dream of Water' (ExpoZaragoza and UNESCO, 2004 ), 'The Rapist Mind' (TVE, 2006) and the series 'In The Confidential Prison' (Cuatro, 2006). His most recent work is 'The End of The Break', presented at the Spanish Film Festival in Malaga in 2011 and in Seminci 2012." ["post_title"]=> string(112) "WHAT ABOUT: El futuro por Albert SoléWHAT ABOUT: The future by Albert Solé" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(36) "what-about-the-future-by-albert-sole" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2021-05-05 17:57:18" ["post_modified_gmt"]=> string(19) "2021-05-05 15:57:18" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(29) "http://whatonline.org/?p=3118" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [1]=> object(WP_Post)#1674 (24) { ["ID"]=> int(3916) ["post_author"]=> string(4) "2049" ["post_date"]=> string(19) "2013-02-11 00:01:17" ["post_date_gmt"]=> string(19) "2013-02-10 23:01:17" ["post_content"]=> string(2580) "'El cambio, o la semilla del cambio, ya ha acontecido'. Economista, cineasta y experto en medios de comunicación, y no necesariamente por ese orden, lleva 15 años empujando el timón de la industria para que pueda sortear su propio iceberg, el digital. Empezó como responsable de organización en la editorial RBA para luego colaborar como consultor experto con los principales grupos de comunicación tanto en prensa, libros, revistas, televisión y agencias de medios. Como miembro del equipo ejecutivo de Accenture, ha colaborado con CCMA —Corporació Catalana de Mitjans Audiovisuals—, Televisión Española, Antena 3, Grupo Godó y Grupo Planeta entre muchos otros, acometiendo planes estratégicos orientados a la transformación del negocio, la monetización de sus contenidos y la sostenibilidad de las operaciones. Ha dirigido la elaboración del libro de referencia 'El papel de las televisiones públicas en España', publicado en 2012 y que pretende ser la hoja de ruta de las televisiones públicas del estado español. Participa activamente en conferencias como experto del sector tanto en nuestro país como en Portugal, y compagina la labor consultiva con su amor por el cine: guionista, productor y director de varios cortometrajes en formato cine de 16 y 35 mm, actualmente está a punto de estrenar su primer largo en formato digital.'The change, or the seed of change, has already happened'. Economist, filmmaker and media expert, and not necessarily in that order, has spent 15 years pushing the helm of the industry so it can overcome its own iceberg, digital. He started as head of the publishing organization and then collaborate RBA as an expert consultant with major media groups in newspapers, books, magazines, television and media agencies. As a member of Accenture's executive team has worked with CTE —Catalan Broadcasting Corporation—, Spanish Public Television, Antena 3, Godo Group and Planeta Group, among many others, undertaking strategic plans aimed at business transformation, monetization of their content and sustainability of operations. He has led the development of the reference book 'The role of public television in Spain', published in 2012 and intends to be the road map of the public state television. Actively participates in conferences as an industry expert both in Spain and Portugal, and he combines advisory work with his love for cinema: writer, producer and director of several short film format of 16 and 35 mm, is now about to release his first feature in digital format." ["post_title"]=> string(126) "WHAT ABOUT: El futuro por Iván De CristóbalWHAT ABOUT: The future by Iván De Cristóbal" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(42) "what-about-the-future-by-ivan-de-cristobal" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2021-05-05 17:53:53" ["post_modified_gmt"]=> string(19) "2021-05-05 15:53:53" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(29) "http://whatonline.org/?p=3916" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" } [2]=> object(WP_Post)#1681 (24) { ["ID"]=> int(3131) ["post_author"]=> string(4) "2049" ["post_date"]=> string(19) "2012-09-10 00:01:43" ["post_date_gmt"]=> string(19) "2012-09-09 22:01:43" ["post_content"]=> string(2709) "'En el futuro la emoción será el medio, y espero que eso traiga un mundo más humano'. Licenciado en administración y dirección de empresas y MBA por ESADE, donde además ha sido profesor de 'Vieja creatividad para la nueva economía', actualmente imparte conferencias y cursos de Branded Content en el máster en comunicación y publicidad de la Escuela Superior de Diseño Elisava, adscrita a la Universitat Pompeu Fabra. En su amplia trayectoria dentro del mundo de la publicidad y la comunicación, trabajó como redactor y director creativo en algunas de las agencias más reconocidas de España, como Bassat Ogilvy & Mather, Saatchi & Saatchi, Euro RSCG o SCPF. Desde 2006 ha sido un rostro habitual en televisión, alcanzando gran popularidad gracias a 'Operación triunfo' en Telecinco. En radio ha sido tertuliano de Luis del Olmo en 'Protagonistas' y colaborador semanal de Julia Otero en Onda Cero, y en prensa columnista del diario ADN. Su primer libro, 'El pensamiento negativo', entró en la lista de los 10 libros de no ficción más vendidos en 2008 y llegó a las 15 ediciones; el segundo, 'El sentimiento negativo' (2009) va por la quinta, igual que su primera novela, 'Que la muerte te acompañe' (2011). Es socio fundador y director creativo ejecutivo de la agencia Aftershare.tv y de 60dB, productora de televisión asociada al Grupo Mediaset.'In the future the emotion will be the medium, and hopefully that will bring a more human world'. Bachelor of Business Administration and Management and MBA from ESADE, where he has been professor of 'Old creativity to the new economy', currently gives lectures and courses in the master Branded Content in communication and advertising Elisava School of Design, attached to the Universitat Pompeu Fabra. In his long career in the world of advertising and communications, worked as a copywriter and creative director at some of the most recognized agencies in Spain, as Bassat Ogilvy & Mather, Saatchi & Saatchi, Euro RSCG or SCPF. Since 2006 he has been a regular face on television, reaching great popularity thanks to 'Operation Triumph' in Telecinco. In radio was commentator with Luis del Olmo in 'Protagonistas' and Julia Otero weekly contributor on Onda Cero, and newspaper columnist for ADN. His first book, 'The negative thinking', went into the top 10 nonfiction best sellers in 2008 and reached the 15 editions. The second book, 'Negative sentiment' (2009) is on the fifth, as his first novel, 'Let death be with you' (2011). Founding partner and executive creative director of the agency Aftershare.tv and of 60dB, television producer associated with Mediaset Group." ["post_title"]=> string(112) "WHAT ABOUT: El futuro por Risto MejideWHAT ABOUT: The future by Risto Mejide" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(37) "what-about-the-future-by-risto-mejide" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2021-05-05 17:57:08" ["post_modified_gmt"]=> string(19) "2021-05-05 15:57:08" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(29) "http://whatonline.org/?p=3131" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "1" ["filter"]=> string(3) "raw" } [3]=> object(WP_Post)#1804 (24) { ["ID"]=> int(994) ["post_author"]=> string(4) "2049" ["post_date"]=> string(19) "2012-05-18 00:02:13" ["post_date_gmt"]=> string(19) "2012-05-17 22:02:13" ["post_content"]=> string(1620) "'El conocimiento y la conciencia de lo que somos va a cambiar nuestra manera de estar en el mundo'. Empezó a ejercer el periodismo a los 17 años y desde entonces ha viajado por todo el mundo, colaborando con diversas publicaciones y programas de radio de ámbito nacional. Su experiencia como reportera, realizando textos y fotos de carácter social, se centró fundamentalmente en Latinoamérica. Lleva diez años trabajando para La Vanguardia, donde impulsó el proyecto de 'La contra', las entrevistas que aparecen en la contraportada de dicho diario desde enero de 1998 y por las que ha recibido varios premios. Ha publicado tres cuentos —'La mujer cañón', 'La mirona' y 'Patitas de mosca'— y dos libros —'Biografía de una estrella' y 'El don de arder'—.'The knowledge and the awareness of what we are are going to change our way of being in the world'. She began as a journalist when she was 17 years old and since then she has travelled around the world, collaborating with several publications and nationwide radio programmes. Her experience as a reporter, producing texts and photos with a social accent, was primarily focus on Latin America. She has been working for ten years at La Vanguardia, where she launched 'La Contra', the interviews that appear on the back page of such newspaper since January 1998 and for which she has received many awards. She has published three stories —'La mujer cañon', 'La mirona' and 'Patitas de mosca'— and two books —'Biography of a Star' and 'The Gift to Burn'—." ["post_title"]=> string(112) "WHAT ABOUT: El futuro por Ima SanchísWHAT ABOUT: The future by Ima Sanchís" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(4) "open" ["ping_status"]=> string(4) "open" ["post_password"]=> string(0) "" ["post_name"]=> string(36) "what-about-the-future-by-ima-sanchis" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2021-05-05 18:03:43" ["post_modified_gmt"]=> string(19) "2021-05-05 16:03:43" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(28) "http://whatonline.org/?p=994" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "2" ["filter"]=> string(3) "raw" } }